About
Who We Are
Dan Loney
Founder
For more than three decades, Dan Loney poured his heart and soul into helping his clients navigate the complexities of personal finance, corporate finance, insurance, and estate planning. Dan is recognized and respected as a leader in the financial services industry and in 2018, was honored to be inducted into the Wealth Professional Hall of Fame. Sadly, Dan passed away in 2025, but his legacy survives in Philanthropy with our Loney Spirit Foundation and the James Project.
Ian Selbie
Founder
VP Sales & Partners.
Ian held sales and leadership roles with Apple Computer from 1984 to 1994. In 1990 Apple recognized Ian as their Top Salesperson in the World for his success in large accounts in western Canada. Ian’s clients have witnessed a number of sustainable benefits from his services which include; increased forecasting accuracy, increased customer loyalty, less sales turnover more effective hiring and of course increased margins and revenues.
Andy Gray
Founder
VP Marketing & Product Management.
Since 1995 Andy has been pioneering web development and harnessing the potential of the emerging digital realm. In the early 2000's Andy partnered with Ian to build Saleslook based on Ian's sales methodology and our Saleslook App is the culmination of many years of experience and development. Andy also leads the marketing team managing all social media output.
Sean Loney
Director
Chief Financial Officer.
For thirty years, Sean watched his father Dan build the Loney Financial Corporation with admiration. Now he sits as president, with a burning desire to honor his father's impeccable legacy and serve with the same grace and wisdom. He is a creative strategist and collaborator on a mission to provide exceptional service and consulting to every client. He's a passionate advocate for youth in need and is committed to the Loney family's work helping at-risk women and children in Guatemala.
Stephen Loney
Lead Software Architect
& Developer.
With a background in video game programming and design, Stephen brings a creative and user-focused approach to software development. He’s passionate about building solutions that are not only efficient and practical but also a pleasure to use; because he believes good software should serve people, not the other way around.