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Who We Are


Dan Loney


Chief Financial Officer

For more than three decades Dan Loney has poured his heart and soul into helping his clients navigate the complexities of personal finance, corporate finance, insurance, and estate planning. Dan is recognized and respected as a leader in the financial services industry and in 2018 was honored to be inducted into the Wealth Professional Hall of Fame.  

Ian Selbie


Sales Training & Affiliate Director

Ian held sales and leadership roles with Apple Computer from 1984 to 1994. In 1990 Apple recognized Ian as their Top Sales Person in the World for his success in large accounts in western Canada. Ian’s clients have witnessed a number of sustainable benefits from his services which include; increased forecasting accuracy, increased customer loyalty, less sales turnover more effective hiring and of course increased margins and revenues.


Andy Gray


Website & Marketing Director

Since 1995 Andy has been pioneering web development and harnessing the potential of the emerging digital realm. In the early 2000's Andy partnered with Ian to build Saleslook based on Ian's sales methodology and our Saleslook App is the culmination of many years of experience and development. Andy also leads the marketing team managing all social media output.

Stephen Loney

Software Developer

Lead developer of Saleslook

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